Establishing a visual identity
World Ride is a nonprofit that seeks to empower women around the world through mountain bikes. So, basically, everything that gets me excited.
I worked with the founder, Julie, to design a logo that brought her vision to the fore – an engaged, fun, and powerful global community of women who are stoked to ride and to give back to the sport, by bringing other women up.
By providing women in Nepal, Peru, Guatemala, and Lesotho with training and work as mountain bike guides, World Ride has a positive impact on the localities in which they operate. They also offer kickass guided trips to these same epic destinations for those of us in a position to help, while experiencing a once-in-a-lifetime ride.
Bikes really can change lives.
