Often misunderstood.
Always important.
Enhance your identity with a tight visual delivery system.
My Branding Process
Brand Foundations
Any robust branding project begins with your mission, visions, and values – the emotional bedrock of your business.
Strategy
Diving into the goals and motivations of your customer helps to insure that your dollars are being spent effectively.
Visual Identity
With a strong foundation, we jump into the visual elements that feed your identity, expressing your real value as a business in a unique and memorable way.
What is a brand anyway?
A brand is the aggregate of all the experiences your audience has with your company, from the visuals to the products to the service.
It’s so much more than a logo. Your audience co-creates your brand with you. You can influence the way your customers interpret your brand by using tight visuals and strategies to align all your customer’s experiences in a consistent, enjoyable, and authentic manner.
Connecting on an emotional level
People make decisions based on feelings and instinct, not lists of features and benefits. Find your emotional core by connecting with your own purpose and vision, then express that through your visual identity.