Building the foundation
While Co-Motion Cycles has been in business since 1988, the grassroots nature of the company meant that branding strategy hadn’t been considered. This called for a ground-up brand strategy, starting by getting to know who they already are, and who they want to be.
We started this project out with an exercise to solidify the mission, vision, values, and audiences that Co-Motion Cycles wants to reach. From there, I dug deep into competitor research in order to discover the particular niche that Co-Motion fills.
Sometimes the smallest changes are the most impactful.
After exploring a bunch new logo ideas, they settled on making small updates to the one they already had – it was economical, and true to their roots.
Final deliverables included a complete visual identity system, a brand positioning guide, and a competitor analysis.
