{"id":757,"date":"2023-03-03T22:54:13","date_gmt":"2023-03-03T22:54:13","guid":{"rendered":"https:\/\/tidalwaveindustries.com\/deanngarcia\/?page_id=757"},"modified":"2024-12-11T22:58:16","modified_gmt":"2024-12-11T22:58:16","slug":"belief-to-action","status":"publish","type":"page","link":"https:\/\/tidalwaveindustries.com\/deanngarcia\/belief-to-action\/","title":{"rendered":"belief to action"},"content":{"rendered":"\n

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When Belief is Not Enough<\/h1>\n\n\n\n

A communication framework to move audiences to action<\/p>\n\n\n\n

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Download my slides<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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The Framework<\/h2>\n\n\n\n
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Know the Audience<\/h3>\n\n\n\n

Understand their values and attitudes<\/p>\n<\/div>\n\n\n\n

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Create Positive Visions<\/h3>\n\n\n\n

Talk about what\u2019s on the other side of this work<\/p>\n<\/div>\n\n\n\n

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Connect to Values<\/h3>\n\n\n\n

Show how your request relates to their existing identities<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Seek Progress, Not Perfection<\/h3>\n\n\n\n

Reward small, incomplete victories<\/p>\n<\/div>\n\n\n\n

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Create New Myths<\/h3>\n\n\n\n

Sustainable cultural myths offer a guide for the future<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Contact Me<\/h2>\n\n\n\n

Email: hello@deanngarcia.com<\/p>\n\n\n\n

Website: deanngarcia.com<\/p>\n\n\n\n

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Book recommendations<\/h2>\n\n\n\n

The following are excellent books for designers and non-designers who are interested in exploring how cognitive science can be used to improve communication about difficult topics and inspire people to behave differently.<\/p>\n\n\n\n

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Engaged: Designing for Behavior Change<\/h3>\n\n\n\n

by Amy Bucher<\/p>\n\n\n\n

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Buy here<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Design for the Mind: Seven Psychological Principles of Persuasive Design<\/h3>\n\n\n\n

By Victor S. Yocco<\/p>\n\n\n\n

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Buy here<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Mental Models: Aligning Design Strategy with Human Behavior<\/h3>\n\n\n\n

By Indi Young<\/p>\n\n\n\n

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Buy here<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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A Future Untold: The Power of Story to Transform the World and Ourselves<\/h3>\n\n\n\n

By Alina Siegfried<\/p>\n\n\n\n

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Buy here<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Academic Texts<\/h2>\n\n\n\n

Self-Determination Theory: A Macrotheory of Human Motivation, Development, and Health, by Edward L. Deci and Richard M. Ryan<\/p>\n\n\n\n

Why Facts Don’t Change Minds: Insights from cognitive science for the improved communication of conservation research, by Anne H. Toomey<\/p>\n\n\n\n

Environmental Psychology and Sustainability: Comments on topics important for our future, by Luc G. Pelletier, Karine J. Lavergne, Elizabeth C. Sharp<\/p>\n\n\n\n

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Resources<\/h2>\n\n\n\n
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RARE Center for Behavior and the Environment<\/h3>\n\n\n\n
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Website<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Stanford Behavior Design Lab<\/h3>\n\n\n\n
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Website<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Framework Know the Audience Understand their values and attitudes Create Positive Visions Talk about what\u2019s on the other side of this work Connect to Values Show how your request relates to their existing identities Seek Progress, Not Perfection Reward small, incomplete victories Create New Myths Sustainable cultural myths offer a guide for the future… Read More »belief to action<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","neve_meta_sidebar":"full-width","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"off","neve_meta_disable_footer":"","neve_meta_disable_title":"on","footnotes":""},"class_list":["post-757","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/pages\/757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/comments?post=757"}],"version-history":[{"count":5,"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/pages\/757\/revisions"}],"predecessor-version":[{"id":854,"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/pages\/757\/revisions\/854"}],"wp:attachment":[{"href":"https:\/\/tidalwaveindustries.com\/deanngarcia\/wp-json\/wp\/v2\/media?parent=757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}