{"id":257,"date":"2021-08-04T20:25:10","date_gmt":"2021-08-04T20:25:10","guid":{"rendered":"https:\/\/tidalwaveindustries.com\/deanngarcia\/?page_id=257"},"modified":"2026-07-02T04:15:39","modified_gmt":"2026-07-02T04:15:39","slug":"co-motion","status":"publish","type":"page","link":"https:\/\/tidalwaveindustries.com\/deanngarcia\/branding\/co-motion\/","title":{"rendered":"co-motion"},"content":{"rendered":"\n
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Building the foundation<\/h2>\n<\/div><\/div>\n\n\n\n
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While Co-Motion Cycles has been in business since 1988, the grassroots nature of the company meant that branding strategy hadn’t been considered. This called for a ground-up brand strategy, starting by getting to know who they already are, and who they want to be.<\/p>\n<\/div>

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We started this project out with an exercise to solidify the mission, vision, values, and audiences that Co-Motion Cycles wants to reach. From there, I dug deep into competitor research in order to discover the particular niche that Co-Motion fills.<\/p>\n<\/div><\/div>\n\n\n\n

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Sometimes the smallest changes are the most impactful.<\/p>After exploring a bunch new logo ideas, they settled on making small updates to the one they already had – it was economical, and true to their roots.<\/cite><\/blockquote><\/figure>\n\n\n\n